Boehringer Ingelheim Canada took the CPFF Pucker Up Challenge

Boehringer Ingelheim Canada took the CPFF Pucker Up Challenge to experience how it feels to have to work hard for every breath. Most of us take breathing for granted. But, for people with a lung disease like pulmonary fibrosis (PF), breathing is HARD WORK.

Let’s show some support for people living with PF. Gather your colleagues, friends, or family and take the Pucker Up Challenge.

Use the hashtag #hopebreatheshere and share photos and videos with family, friends, and colleagues on social media. Because breathing should never be hard work.

Watch this video to learn how you can pucker up for a great cause. Learn more about the CPFF Pucker Up Challenge here.